Your Selfmade Squad

We're bringing together over 50 business experts to be YOUR Selfmade Squad. All Selfmade students get hands-on help for their business through on-demand lessons, weekly coaching, and community support. We've got your back - seriously!


learn from the best

Lessons from dozens of the world's best CEOs, leaders, and entrepreneurs.

Venture Partner, NEA
& Founder,

Julie rice

Founder, SMiZE Cream



Co-Founder, Melissa & Doug, Founder, LifeLines


Jaime schmidt

Founder & Executive Chairman, ClassPass

Founder, Rifle Paper Co




CMO, Netflix

Founder, Schmidt's Naturals


Jaime schmidt

Melissa bernstein

Founder & CEO Brit + Co, BFF, Offline Ventures

tyra banks

Founder, Soulcycle

Brit Morin

Jennifer hyman

CEO, Rent the Runway

Founder NYX Cosmetics

Sheila marcelo

Gwyneth paltrow

tyra banks

Brit Morin

Jennifer hyman


Founder, Goop

Sheila marcelo


Our teachers have done it all. They come from world-class companies, including:

Co-founder & CEO, Sani

Niki Shamdasani

Founder, Bex Morley Designs & Mrs Jones Jams

Bex Morley

weekly coaching & Accountability

You'll meet with your business coach & accountability pod each week.

Founder, Six Degrees Society

Emily MerREll

Chief Growth Officer,

Linda xu

Lisa Kiser

Founder, UpBring. VP Beacon Adhesives

Milena regos

CEO Unhustle

Head of Content, Brit + Co


Executive Coach & DEI Consultant

Simone sloan

Tech Lead, Brit + Co, Serial Entrepreneur


Founder, Yumday

Lia Ballentine

Owner, Bits of Joy

Kathy Austin

Illustration & surface designer

Rebecca Rueth

Founder, Pocmi Inc and Podcast Producer

Melissa Powell

Founder, Finance Savvy CEO

Marguerite p. davis

Co-Host, Creative Cravings Podcast & Brand Consultant

Lauren Feingold


CEO, Boon + Gable

Paid Social Guru & Winner Spring 2021 Pitch Contest!


Founder, StemChef


go 1:1 with experts

Choose from over 40 mentors to meet with 1:1 to answer your questions.

Anjelika Temple

Anjelika Temple is an artist, writer and entrepreneur who's passionate about storytelling, creative expression, social impact, brand voice and content strategy, and loves to jump quickly from high level vision to detailed production and execution. As Co-Founder and Chief Creative Officer at Brit + Co, she made a career out of helping folks unlock their creativity, find courage and forge their own path, and spent a decade creating content, product lines, and experiences to help women do just that. Prior to that, she worked at art startup 20x200 and NY ad agency Lowe/Deutsch. Anj serves as an advisor and consultant to several female-founded companies including Consciously, Mighty Kind and Upbring, Mother Honestly, Rebel Girls, and Ellen Digital Ventures.


Co-Founder & Former CCO, Brit + Co

A.V. Perkins

A.V. is a DIY expert and creator of What began as a traditional Do-It-Yourself blog has grown into a lifestyle platform that includes crafts, upcycled furniture and pop culture. As a digital host for HGTV Handmade along with appearances in Bustle, The Pioneer Woman, and BuzzFeed A.V. is determined to help thrifty millennials realize “Life is better when you Do-It-Yourself!” A.V. is also the co-creator of University of Dope, an exciting-thought provoking card game that celebrates Hip Hop culture. The first of its kind.


Founder University of Dope & HGTV Host

Anna Bond

Anna Bond is co-founder and chief creative officer at Rifle Paper Co., a stationery, home and lifestyle brand based on Anna’s hand-painted designs. Together with her husband Nathan, Rifle Paper Co. launched in 2009 as a two-person operation and has since grown into an international brand with products carried in over 6,000 stores around the world and employing over 100 people between their Winter Park, Florida and New York City offices. Born and raised in Summit, New Jersey, Anna received her bachelor’s degree in graphic design before making her way to Orlando, Florida to work as an art director and later as a freelance illustrator before starting Rifle. She has been honored as an ADC Young Gun, spoken at Facebook HQ, designed a USPS postage stamp, and is featured in Grace Bonney’s best-selling book In the Company of Women. Anna currently lives in Maitland, Florida with Nathan and their three young sons.


Founder, rifle Paper Co

Dr. Annie Vovan

I'm Dr. Annie Vovan, and after 14 years in being a career that I hated (Pharmacy), I took the leap to pursue my entrepreneurial dreams. I leave the "Dr." in my bio for dreamers like you and me to not feel scared to leave a steady paycheck and pursue a passion -- even if you people tell you it isn't possible.


Founder Avenue Mama & BIZ Coach for Emerging Entrepreneurs

Arlan Hamilton

Arlan Hamilton built a venture capital fund from the ground up, while homeless. She is the Founder and Managing Partner of Backstage Capital, a fund that is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are people of color, women, and/or LGBT. Started from scratch in 2015, Backstage has now raised more than $15 million and invested in more than 170 startup companies led by underestimated founders. In 2018 Arlan co-founded Backstage Studio which launched four accelerator programs for underestimated founders in Detroit, Los Angeles, Philadelphia, and London.


Founder & Managing Partner, Backstage Capital

Brit Morin

Brit Morin is a founding partner at Offline Ventures, a venture capital fund that seeks to invest and invent new technologies that make our offline lives better. She is also founder & CEO of Brit + Co, a lifestyle and online learning company providing classes, content, product and experiences geared towards young women with a creative spirit and a do-it-herself attitude. With an engaged community of 125+ million women and 2M online class enrollments, Brit + Co is the leading destination for learning and discovery among female millennials.

Brit has been awarded various accolades, including Ad Age’s 40 Under 40, Adweek’s Creative 100, Forbes 30 Under 30, Fortune’s Most Promising Entrepreneurs, Refinery29’s 30 Under 30, one of Parents magazine’s Most Influential Millennial Moms, and one of ELLE magazine’s American Women at 30.


Founder & CEO Selfmade, Brit + Co, Offline Ventures

Brittany Ratelle

Brittany Ratelle is an attorney for creative entrepreneurs who helps creatives become more confident business owners. She has helped hundreds of business owners protect and grow their brands and has worked with Sharon Says So, Blogilates, Bravery Magazine, the Bucket List Family, Cake by Courtney, Kelsey Nixon, Dayna Bolden and many others. With a background in PR, marketing, and law, Brittany helps modern creative businesses navigate the digital landscape without losing their minds (or sense of humor).

She believes in the power of cute office supplies AND good contracts and hosts a weekly podcast, Creative Counsel for Entrepreneurs, with business tips and inspiring founder stories from successful creative entrepreneurs. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d'Alene, Idaho but has clients all over the US. She also runs an e-commerce shop selling DIY legal resources called Creative Contracts.


Attorney for Creative Entrepreneurs

Cachet Prescott

Cachet Prescott is in the business of thinking, and she thrives on helping you get your mindset right for success! As a psychology-driven, business mindset coach and strategist, Cachet works with stagnant entrepreneurs, creatives, leaders, professionals and organizations to seamlessly bridge the gap between where they are and where they want to be in business, career and life.

A business psychology practitioner by training and a creative and strategic thinker by nature, her zone of genius lies in helping others think, focus and plan to ultimately do amazing things. Cachet also serves as the creator and host of the All Things (Un)learned podcast, focusing on unlearning as a powerful tool for personal growth, transformation and well-being through the inspiring unlearning journeys of people from all walks of life.


Founder of Shift Matters

Dior Vargas

Dior Vargas, MS, MPH is an award-winning mental health activist with over 10 years of experience in advocacy. She specializes in working with universities and corporations to discuss self-care advocacy, wellness accessibility, diversity within mental health, and related topics. Her personal story and policy expertise inspire others to passionately engage in normalizing conversations around mental health.

Dior is the recipient of numerous awards, including the White House Champion of Change for Disability Advocacy Across Generations under the Obama Administration. Dior tours the country delivering keynotes, hosting workshops, and speaking on panels, and her work and insight have been covered in media outlets such as The New York Times, Forbes, Newsweek, and NBC News Latino. Dior has a BA in the Study of Women and Gender from Smith College, an MS in Publishing from Pace University, and an MPH from New York University. She is a native New Yorker and currently lives in New York City.


Mental Health Activist & Public Speaker, Regional Program Manager at Bring Change to Mind (BC2M)

Diane Loviglio

Diane Loviglio is a two-time tech startup founder and CEO who has taken companies from idea generation to acquisition. As CEO and co-founder of Boon + Gable, a tech-driven fashion, retail, and personal styling curated marketplace, Diane started the company, raised funds from top consumer venture capitalists in SF, NY and LA, led product development, user research, marketing, and designed the personal recommendation algorithms with her CTO. She is also responsible for securing nationwide partnerships with Bloomingdale’s, Neiman Marcus and J.Crew. She took Boon + Gable to a successful acquisition.


Co-Founder & Former CCO, Brit + Co

Elle Shelley Black

Elle Shelley Black is the CEO and founder of Cobalt, and believes anyone has the power to innovate!



Emily Heyward

Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Betterment, and Prose. After beginning her career in advertising, she started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer”.

Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine, and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur’s Most Powerful Women of 2019. As a brand strategy expert, Emily is frequently interviewed by the press, with commentary appearing in Forbes, Bloomberg, Inc., Fast Company and Adweek. She’s also been a featured speaker at TechCrunch Disrupt, 99U, and the Fast Company Innovation Festival. Her first book, Obsessed: Building a Brand People Love from Day One, was published by Portfolio, a division of Penguin Randomhouse, in June 2020.


Co-Founder & Chief Brand Officer at Red Antler

Emily Merrell

Emily Merrell is the founder and chief networking officer of female focused networking organization Six Degrees Society, as well as a business coach for solopreneurs who want to grow their business through events, partnerships and community. She is also the host of The Sixth Degree podcast. Emily has helped her clients launch their businesses, create communities, build partnerships, and cross the six figure mark.


Founder & Chief Networking Officer of Six Degrees Society

Jackie Granchamps

Jackie Granchamps is the founder & CEO of Cecile’s which exists to provide artfully crafted clean skincare and bathing luxuries. Cecile’s is inspired by the adventurous, confident spirit who isn’t afraid to honor their authentic beauty.

Jackie holds an MBA from the University of South Florida in Marketing Strategy and Entrepreneurship and is leveraging a career in strategic creative development, communications, and project management to relaunch the company in 2021.


Founder & CEO of Cecile's

Fi Simler

Shaky Yogi LLC weaves together social media, content strategy and marketing to connect you to your dream clients and grow your business month after month. Goodbye scarcity, hello financial and spiritual abundance!


Founder of SHaky yogi llc

Julie Rice

Julie Rice is an entrepreneur best known for co-founding the fitness phenomenon, SoulCycle. Rice's life's work has been about building community and she served as Co-CEO at SoulCycle from 2006 to 2015 before serving as a Partner at WeWork from 2017 to 2019. 

She is currently the Co-Founder of Peoplehood. Peoplehood is a space where anyone can learn how to nurture relationships with the people they care about, and deepen connections with those they want to better understand.

Rice lives in NYC with her husband, Spencer, and their two daughters, Phoebe and Parker. She is a board member of the Public Theatre and WeightWatchers.


Co-Founder, Peoplehood AND SoulCycle

Katrina Lake

Katrina Lake is the Founder and CEO of Stitch Fix and the youngest woman ever to take a company public. In under ten years, Stitch Fix has grown from an idea, to a company that’s worth $3 billion dollars serving over 3.5 million clients in the US and UK and employing 6000 people. Lake also serves on the board of fellow disruptors, Glossier and Grubhub, and is a mentor to many and a mother to two children. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping experience. 

Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.


Founder & CEO Stitch FIx

Linda Xu

Linda is the co-founder and Chief Growth Officer at, a Series A ecommerce technology platform that partners with brands to help them grow. Linda served as Head of Growth at Sitari Ventures where she oversaw strategy and operations. She has acquired and advised tech and consumer companies as a private equity investor at global firms including The Riverside Company and Lazard. Additionally, Linda spent a brief stint on the team launching Uber Freight. She loves all things food and plants.


CoFounder & Chief growth officer

Majo Molfino

Majo Molfino is a Latinx author, designer, and women’s leadership expert. She is the author of Break the Good Girl Myth (HarperOne) and host of the HEROINE podcast featuring top female leaders, creatives, and visionaries. Her leadership program, IGNITE, guides women to design and share a creative dream with the world. She has a master’s in learning, design, and technology from Stanford University and a bachelor’s degree in psychology with a minor in cultural studies from McGill University. Her work can be found at


Author, Podcaster, & Women's Leadership Coach

Manu Muraro

Manu Muraro is the founder of Your Social Team, an Instagram training membership and Instagram Done For You Content Shop to help social media managers and Instagram savvy women entrepreneurs to beat the algorithm and grow their organic engagement (yes, it is still possible to grow organically on Instagram!). Manu is also behind Your Template Club, a Canva Template subscription to provide social media managers and Instagram-savvy business owners with content templates designed for engagement twice a month directly in their inbox. 

Born and raised in Brazil, Manu moved to the U.S. in 2000 right out of college to work for Cartoon Network, where she made an award winning career in creative and strategy. In 2017, Manu started Your Social Team with the mission of helping women entrepreneurs and social media managers grow engagement and sales through Instagram without the overwhelm.


Founder of Your Social Team

Niki Shamdasani

Niki Shamdasani is the co-founder and CEO of Sani, a South Asian-inspired fashion brand with a mission to connect women across cultures to the best of South Asian fashion. That mission led to a first-of-its-kind partnership that launched South Asian fashion on Rent the Runway. In addition to Sani, Niki continues to teach design thinking through PRX, an award-winning media company, and through the University of North Carolina at Chapel Hill’s Hussman School of Journalism and Media. Before Sani, Niki was on the Program and Investments team of Matter, a startup accelerator and venture capital firm for early-stage media companies in San Francisco and New York. She helped launch Matter’s New York City office and ran every aspect of it from programming to sourcing for about a year. 


Co-founder and CEO of Sani

Pia Soy

Pia Soy is the founder of PIA, a clothing line for the apple body type. Her mission is to make shopping and fashion fun and convenient for apple bods by designing on-trend pieces that fit and celebrate their body shape. She lives in Houston with her husband and three boys and works as a web developer by day. She launched her brand in November 2020, two months after completing the Selfmade course. Since then, Pia has been featured in Voyage Houston, The Empowerment Network Magazine, and Brit + Co. She’s proud to be one of the pioneers in the apple shape market and is excited to introduce new pieces to her line this summer.  


Founder of Pia

Sahreen Quadir

Sahreen Quadir is the Founder of Boss Up With Sahreen, she is a Leadership + Business Coach who specializes in helping entrepreneurs, women of color gain control of their business & life by bossing up. Sahreen is a Bronx native and after graduating High School, she got into fashion. Sahreen has over fifteen years of sales management experience in the fashion industry, it was then she found her passion & purpose in guiding others to reach their potential and have thriving businesses. Boss Up With Sahreen was founded in 2018, Sahreen not only has proven a strong track record in her own personal and professional growth but in that of her clients. She is an advocate for women of color in the Entrepreneurial space, she is a champion of women and uses her platform to amplify voices and empowers women of color to tap into their power. In her spare time, Sahreen volunteers at LAAL, a non-profit organization actively working to offer resources to the South Asians in the Bronx, an Ambassador of a healing collective, and a student. Sahreen has loved dancing as a kid and it has become a huge part of her life & healing, she is a trained dancer who specializes in Dancehall and Afro Beats.


Founder of Boss up with sahreen

Sarah Jones

Sarah Jones Garibaldi is the founder and CEO of Miss Jones Baking Co. A lifelong and passionate baker, Sarah started Miss Jones Baking Co. after she saw a gap in the market for great tasting baking products made with real and simple ingredients. She launched the brand in Sprouts in 2015 with the first-ever organic ready-to-use frostings and baking mixes, and is now distributed in over 6000 stores. A graduate of the University of Texas, Sarah was previously an early team member of Brit + Co, and has held roles in finance and operations roles at Apple and PricewaterhouseCoopers. She lives in Marin, CA with her husband, one year old daughter, and soon to be newborn son.


Founder, CEO Miss Jones Baking Co.

Stephanie Cartin

An entrepreneur at heart, Stephanie Cartin walked away from her corporate career in 2012 to follow her passion to launch Socialfly, a leading social-first digital and influencer marketing agency based in New York City. Within nine years, Socialfly has blossomed to over 30 full-time employees and has been named to Inc. 5000's fastest growing private companies two years in a row. The agency has worked with over 200 well-known brands including Girl Scouts, WeTV, Conair, Nest Fragrances, 20th Century Fox and Univision. Stephanie is the co-host of the Entreprenista Podcast and the co-founder of Entreprenista Media, a platform to highlight successful female founders and the Entreprenista League, a community to help connect and support women business owners and leaders. She is also the co-author of "Like, Love, Follow: The Entreprenista's Guide to Using Social Media To Grow Your Business.” Stephanie has shared her knowledge and expertise in Bloomberg, Forbes, Entrepreneur, Refinery29, and CheddarTV. Stephanie is also a recent recipient of the SmartCEO Brava award, which recognizes the top female CEOs in New York and a Stevie Award for Women Run Workplace of the Year.


Co-founder Socialfly & Co-Host The Entreprenista Podcast

Stephanie Smith

Mom. Entrepreneur. Rockstar. Stephanie has over 10 years of media buying experience in paid social and digital media advertising. With Georgia Tech as her alma mater, numbers are her thing.

Fortune 500 brands. Multi-million dollar budgets. Stephanie has done it all working at some top agencies in the industry. She created Social by Steph, also known as digital Insomnia, to service brands and entrepreneurs that may not want the traditional agency partnership. Stephanie brings Fortune 500 experience to any budget, large or small. In the midst of executing campaigns for her clients, she also has found opportunities to share her knowledge to teach entrepreneurs and small business owners how to manage their own campaigns. She speaks at conferences, regularly hosts workshops and has taught classes on Facebook advertising. More recently, Stephanie managed $20 million on Facebook and Instagram for the Biden/Harris campaign. She does paid social based on her experiences, her way.


Founder, Social by steph

Radiance Harris

Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands. 

During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field. Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation’s Best Advocates: 40 Lawyers Under 40, to name a few. She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times. 


Founder & Managing Attorney, Radiance IP Law

Toni Ko

Toni Ko is a serial entrepreneur with a proven track record in developing and building highly successful brands. Toni’s unwavering entrepreneurial spirit has armed her with over 20 years of experience in omni-channel strategies and global brand expansion. 

This August, Toni launched her newest company, BESPOKE Beauty Brands LLC. BESPOKE Beauty Brands is an incubator company that will accelerate, incubate, and launch beauty brands associated with influencers. Toni has worked with beauty influencers long before collaborating with influencers was the norm. She recognized their power and is really bringing that idea full circle with the launch of BESPOKE Beauty Brands. The first beauty brand Toni is launching is in collaboration with @kimci_chic, the larger than life drag-queen persona from RuPaul’s Drag Race.

Toni disrupted the beauty industry in 1999 with the introduction of her first company, NYX Cosmetics. She created NYX with the goal of delivering professional, richly pigmented products at affordable prices. L’Oreal acquired Toni’s multi-million-dollar operation in 2014, and it was one of the largest beauty acquisitions in 2014.


Founder & CEO at Bespoke Beauty Brands LLC, Founder of NYX Cosmetics

Tonya Rapley

Tonya Rapley is an internationally recognized speaker, financial educator, best-selling author, and serial entrepreneur based in Atlanta. She is the founder of the award winning site, My Fab Finance where her mission is to help people make financial decisions they are proud of so that they can create lives they love. Furthering her commitment to holistic wellness, in 2019 she purchased Club Loofah, an inclusive self-care brand focused on inspiring and supporting regenerative practices for all. 


Founder, My Fab Finance | Owner, Club Loofah